We are Counter Intelligence Retail

Counter Intelligence Retail (CIR) is an independent retail development consultancy that works with some of the worlds leading brand owners and retailers

A UK based agency with global experience, CIR provide compelling market intelligence and insight, develop commercial propositions for brands and categories and create amazing shopping experiences all over the world

The CIR Group is made up of 3 specialist functions which offer a dedicated service aimed at optimising all elements of the retail landscape.

CIR Live!

Providing tactical ‘on the ground’ activation support for brands, categories and retailers.

CIR Research

Unlocking the knowledge and insight needed to drive brand, category and retail strategy.

CIR Category Development

Creating a data driven platform for developing engaging shopper tactics and informing retail improvement.

Latest News

China Study Commences

Fieldwork with Chinese Shoppers in travel retail commences in key locations

CIR appoints new Research Manager

CIR launches 2012 Shopper Research Program

Counter Intelligence Retail are set to launch their exciting 2012 Research Program at TFWA Cannes Exhibition. The program consists of three syndicated research opportunities; ShopperPATH, Non-Shoppers Study and Chinese Passenger Study. For more information, or to discuss at Cannes, contact Garry Stasiulevicuis at the following:- Tel: +44 (0) 7787 556 563 Email: garry@counterintelligenceretail.com

View news archive