We are Counter Intelligence Retail
Counter Intelligence Retail (CIR) is an independent retail development consultancy that works with some of the worlds leading brand owners and retailers
A UK based agency with global experience, CIR provide compelling market intelligence and insight, develop commercial propositions for brands and categories and create amazing shopping experiences all over the world
The CIR Group is made up of 3 specialist functions which offer a dedicated service aimed at optimising all elements of the retail landscape.
CIR Live!
Providing tactical ‘on the ground’ activation support for brands, categories and retailers.
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CIR Research
Unlocking the knowledge and insight needed to drive brand, category and retail strategy.
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CIR Category Development
Creating a data driven platform for developing engaging shopper tactics and informing retail improvement.
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